Consistent Brand Experience
Global Business Branding & Product Launch
JOHNNY ROCKETS RESTAURANTS
To improve brand integrity, consistency, and customer service across the network, brand standards are key. Brand communication tools are often used in conjunction with a facility scoring system to evaluate the level of brand standards compliance at each retail outlet.
SKECHERS FASHION BRAND
A solid brand identity creates the framework for future growth and success. Product managers use and improve the integrity of the brand to meet the future needs of consumers as trends evolve and the business stays fresh and grows.
FAIRWAYPRO ULTIMATE DIVOT SIMULATOR
We launched the FairwayPro product with the introduction of an advanced state-of-the-art product.
This initial consumer version is for home use or taken to practice/warm-up sessions.
A glimpse into history: SKECHERS’ very first photo shoot, highlighting a shoe that defined the brand’s early launch.
A glimpse into today: SKECHERS’ worldwide expansion from those days, highlighting an extraordinary growth from Beverly Hills, to a public company based in New York.
U.S. Retail Franchise Oil Business
TEXACO FRANCHISE
Print and web program developed to enlist new Texaco retailers into the network.
SHELL FRANCHISE
Print and web program developed to enlist new Shell retailers into the network.
WHOLESALER FRANCHISE
Print and web program developed to enlist new Texaco wholesalers into the network.
BRAND STANDARDS & OPERATIONS
Print and web program developed to ensure the highest facility operations standards and consistent customer service.
CONVENIENCE STORE STANDARDS
Print and web program developed to ensure the highest convenience store operations standards and consistent customer service.
TRAVEL PLAZA STANDARDS
Print and web program developed to ensure the highest travel plaza facility standards and consistent customer service.
JOHNNY ROCKETS RESTAURANT BRANDING & PRODUCT LAUNCH
To improve brand integrity, consistency, and customer service across your network, brand standards are key. Brand communication tools are often used in conjunction with a facility scoring system to evaluate the level of brand standards compliance at each retail outlet. Easy to understand guides provide retailers, brand representatives, and mystery shoppers clear guidelines to understand and implement needed improvements.
