Branding, Engineered for Impact
Decades of experience building trusted brands that move markets and shape culture.
Transforming Ideas Into Icons
As passionate golfers, we created and launched a golf Divot Simulator hitting mat called FairwayPro, shown below. This product is experiencing rapid growth with the golf simulator revolution, prompting us to expand FairwayPro into golf courses, driving ranges, and other commercial settings, and ultimately become a comprehensive golf e-commerce platform. After partnering with the world’s largest simulator supplier, we will also ship our product through their website.
Our services offer a one-stop shop for acquiring an exceptional URL, carefully curated over time. In addition to the acquisition, we can provide further services tailored to your specific needs and preferences.
Our Branding Legacy
Based in Los Angeles, our firm has led branding and marketing initiatives for many of the world’s most recognized names. We’ve developed and launched global consumer icons like SKECHERS and Johnny Rockets, helping turn bold ideas into enduring lifestyle brands.
As the primary B2B branding agency for Shell and Texaco, we managed their national co-branding program. We helped transform their retail footprint by creating and launching high-margin, non-fuel profit centers — turning everyday convenience locations into more strategic and profitable brand experiences.
Prior Branding Packages
DIVOT SIMULATOR
Branding Packages Available
From startups to multinationals, our branding work has always focused on a single goal: building brands that scale, stick, and sell.
Our special branding program is available to provide notable domain names that can be purchased outright or serve as a starting point for future steps.
Some of these domains have suggested applications, as they were intended as a side business in conjunction with other activities. Others are domains we are selling that have associated items and have never been used.
The FairwayPro platform is expanding from a Divot Simulator product into a complete golf e-commerce platform.
FIRST DIVOT SIMULATOR– PERSONAL-USE FAIRWAYPRO
“The right stuff,”
Jimmy Roberts, NBC Sports.
Live Divot Simulator demo during the Accenture Match Play Tournament.
FairwayPro E‑Commerce Program
Our current flagship project, FairwayPro, began as an innovative golf training product — the first portable Divot Simulator designed to replicate true turf interaction and help golfers improve swing mechanics anywhere. Building on its nationwide exposure and endorsements from NBC Sports, PGA pros, and Troon Golf, FairwayPro is now expanding into a full-scale digital-first golf equipment and simulator platform.
Through a new drop-ship partnership with the world’s largest golf simulator reseller, FairwayPro is positioned to scale quickly without traditional warehousing or logistics overhead — offering curated golf gear, training tools, and simulator tech under one trusted brand. This next phase is supported by a structured funding program now underway, giving partners a stake in a growing e-commerce marketplace that combines retail credibility with modern affiliate-driven reach.
As the original branding team behind FairwayPro’s product identity and positioning, we’re now guiding its evolution into a next-generation golf commerce ecosystem — with clear design, investor materials, digital assets, and campaign direction ready to launch.
COMMERCIAL DIVOT SIMULATOR
New commercial versions for golf courses, driving ranges, simulators, and other global venues are being launched in conjunction with the expansion of e-commerce.
BrandMob.com (Brand Agency)
BrandMob.com is a modern, ready-to-grow agency platform designed for entrepreneurs or firms looking to build on a proven foundation. Today, we use BrandMob as our active marketing site, so our team can operate under a fresh, universal brand instead of my personal name — while the legacy and performance record of JamesMcFarlin.com remains fully integrated behind it.
This platform carries decades of brand-building expertise, marketing, and PR, from the print age into the digital era, representing a solid track record of launching and scaling iconic brands. For the right new owner or partner, BrandMob.com is a turnkey opportunity to expand an established agency presence with a credible name, real history, and a clear path for growth.
If you’re interested in stepping in — with my continued support as founder, advisor, or creative lead — let’s talk about how BrandMob can become your next big driving engine.
Cinedge.com (Film Categogy)
ChamPenguin.com (ChamPenguin = Champagne + Penguin)
A playful, memorable brand name that mixes sophistication with charm — perfect for anything from bubbly beverages to nightlife promotions, pop culture projects, or premium lifestyle merch. Its lighthearted wordplay makes it stick instantly, and the branding potential is wide open for creative campaigns and fun product lines.
ChamPenguins.com (The ChamPenguin Family)
One idea we love: an animated series featuring the ChamPenguin Family — a flock of Upper East Side penguins navigating the glittering chaos of New York’s high-society party scene. Think satirical, sharp, and wildly relatable as these well-dressed party animals hustle to stay ahead in a world full of backroom deals, rooftop soirées, and East Side antics. The concept is made for brand extensions, social clips, character-driven merch, or even a clever influencer mascot for champagne or lifestyle brands.
BrandedCarWash.com
We know how to turn a simple car wash into a recognizable, profitable brand — because we’ve done exactly that for industry leaders like Shell and Texaco. Our team created branded car wash programs for both, helping them transform everyday fuel stops into reliable destinations for clean cars and added revenue.
Owning BrandedCarWash.com gives you a powerful starting point to do the same — whether that means developing a new car wash franchise, launching a chain of branded locations, building a turnkey licensing program for operators, or offering marketing and identity systems that elevate independent washes under one trusted banner.
You don’t just get a name — you get a platform with proven credibility, room to grow, and the brand playbook to support it. How you scale it is up to you.
WebLSM.com (Web Local Store Marketing)
WebLSM.com is your ready-made platform for local store marketing done right — online. From single-location retailers to national chains, every brand needs hyperlocal outreach, digital tools, and repeat traffic strategies that work at street level.
Owning WebLSM.com positions you to deliver exactly that: a hub for services, software, training, or a subscription-based toolkit for franchisees and independent operators alike. This name is clear, credible, and instantly tells local businesses what you do: Web Local Store Marketing. How you package it — consulting, SaaS, content, or turnkey campaigns — is wide open.
WebSLM.com (Web Social Local Mobile)
WebSLM.com unlocks a smart, flexible brand for everything Social, Local, Mobile — the three pillars of modern digital marketing. Brands today need to reach customers where they are: on their phones, in their neighborhoods, and across social channels that drive foot traffic and loyalty.
With WebSLM.com, you hold a domain that says it all in four letters — perfect for an agency, a platform, or a suite of tools that help small businesses and franchises run integrated Social + Local + Mobile campaigns. It’s broad enough to grow with new tech, and precise enough to mean something clear to marketers, operators, and clients alike.
MotoGoLo.com (Moto + Go + Lo — Racing & Winning)
MotoGoLo.com is built for the winner’s circle. With its bold four O’s, this name is eye-catching, easy to chant, and perfect for anything in the racing world — from gear and parts to pro teams, events, or supplier networks.
Whether it’s Go Faster. Go Lower. Go Local. — this brand brings motion, attitude, and winning performance together under one memorable mark. Clean, fast, ready to roar.
MotoKomo.com (Moto + Komo — Catchy, Flexible, Digital)
MotoKomo.com is a slick, catchy name for anything that moves — bikes, boards, streetwear, or digital communities built around speed and style. Easy to say, easy to remember, and packed with energy, it’s a name that sticks whether you’re selling lifestyle gear or building an online club for urban riders.
Apparel
A fresh swimwear line called Komotion was initially developed by us and launched at the Miami Swimwear Merchandise Show, where it attracted significant orders from major retailers. Although the product was never produced — Harley-Davidson quickly hired away the apparel designers after seeing the campaign — the concept still has strong potential today.
That same vision can now be reimagined under MotoKomo, a more distinctive brand name that brings fresh energy and versatility to women’s apparel — from swimwear to active lifestyle collections. With Komotion.com taken, MotoKomo is the next evolution — stronger, catchier, and built for the market ahead.
SwingPlanePro.com (Golf Swing Training Product)
Engineered first for real-world performance, this swing training aid has already been proven through extensive prototyping and PGA pro testing. A final engineering review will ensure a market-ready version that’s both durable and easy to use. With this domain and our know-how, we can guide the process to adapt this highly functional, tested design into an affordable, collapsible swing trainer for golfers everywhere.
SlipCord.com (Film title: SlipCord)
A sharp, memorable name built for a sci-fi action thriller where reality hangs by a thread — and the cord slips. In this dream-fueled concept, a single tether to the present unravels, launching the hero through fractured time and shifting worlds. Comes with a written film treatment ready to develop or option. Ideal for studios, streamers, or producers seeking an instant, high-concept hook.
Two Global Icons
SKECHERS began with a vision — and an office in Beverly Hills.
From extensive planning sessions to the brand’s first-ever campaign, our team set the foundation for what would become a global footwear powerhouse. That inaugural campaign included a breakthrough photo shoot in Mexico, captured alongside our Fashion West Magazine spread — a launch that set the tone for SKECHERS’ bold, youthful image and rapid rise.
Below: The second Johnny Rockets we installed in Beverly Hills — following the original grand opening east on Melrose — a testament to our role in helping iconic brands expand their footprint from a single flagship to recognizable destinations worldwide.
Brand Experiences Within Brands
We managed the Shell and Texaco co-branding program in the US, connecting their co-brand partners by implementing in-store local store marketing programs. We took this digital, allowing back-office promotional campaigns tailored for each location.
We introduced a co-branded outdoor program to attract hungry drivers who may also purchase gas or convenience store items in one stop.
We developed and managed the Shell FormulaFInish Car wash Program.
When Shell and Texaco merged their U.S. downstream operations, they turned to our team because we had already led Texaco’s successful Star Power identity upgrade nationwide. Shell trusted us to do the same with its new Retail Visual Identity (RVI) program — overseeing the rollout of the updated brand system across its vast U.S. network.
At the same time, we managed the massive rebranding effort to convert 14,000 Texaco sites to the Shell brand — coordinating strategy, design, and execution for one of the largest retail rebranding projects in the country.
Brand and Program Development, PR & Grand Opening
Dorthy Lucey, Channel 2 News, Los Angeles.
A memorable radio spot inspired Texaco’s brand manager to reach out for our help after his morning freeway commute.
A Parking Revolution That Went Viral
What began as a practical solution for a Los Angeles high-rise quickly evolved into the largest airport-adjacent parking business in the U.S. and a pioneer in premium parking services. WallyPark’s “designer parking” debut made national headlines, with coverage on ABC, CBS, NBC, Fox News, and front-page stories in The New York Times, Los Angeles Times, USA Today, The Wall Street Journal, and over 150 other publications.
Remarkably, WallyPark smashed its three-year revenue targets in just three months, setting the stage for explosive growth.
The full story is here:
When we developed WallyPark, we named everything Wally. Below is the WallyDuard and WallyShuttle.
German Manufacturer Backs Global Tanning Salon Marketing
As the agency for sunbed resellers, we developed a new branding identity initiative, shown here, for our client Silver Solarium QDM, and a South American reseller.
Tanning salon store, poster, advertising, and sales materials are shown below.
Jewelry Retailer Attracts Attention
Developed for Morgan Jewelers, the retailer targets local customers with high-end print materials for direct mailings to affluent local neighborhoods.
