Branding, Engineered for Impact
Decades of experience building trusted brands that move markets and shape culture.
Our Branding Legacy
Based in Los Angeles, our firm has led branding and marketing programs for some of the world’s most recognized names. We’ve developed and launched global consumer icons like SKECHERS and Johnny Rockets, turning ambitious ideas into enduring lifestyle brands.
From day one, we built our agency to grow with our clients — starting in healthcare with Fortune 100 companies, then expanding into commercial real estate where we shaped brands for major developers across Southern California. As our capabilities and reputation grew, so did our reach: investing early in advanced digital production gave us an edge that helped us win Texaco’s trust and enter the oil and gas industry at a pivotal moment.
Serving as Shell and Texaco’s primary B2B branding partner, we handled national category and brand management and led their expansive co-branding initiatives — from convenience stores to fast-food partnerships that became the backbone of new, high-margin retail profits. By turning everyday fuel stops into full-service destinations, we helped reshape how customers experience convenience, loyalty, and brand connection at the pump.
Transforming Ideas Into Icons
As passionate golfers, we created FairwayPro — the Divot Simulator hitting mat you see below. Perfectly timed for the golf simulator boom, it’s ready to reshape practice for players everywhere. Backed by an exclusive two-way drop-ship deal with the world’s largest simulator supplier, we’re scaling FairwayPro into a full-fledged golf e-commerce hub for the modern player — while expanding our Divot Simulator into golf courses, driving ranges, and commercial setups worldwide.
Alongside FairwayPro, we offer a one-stop shop for securing standout domain names — each carefully selected over the years. If you see a fit, we’re ready to help you develop the brand behind it too, with tailored services to match your vision and bring it to life.
Prior Branding Packages
DIVOT SIMULATOR
I’ve spent my career building brands that last — from global icons to game-changing startups — and I’m just as driven today to keep creating, growing, and sharing that success. Along the way, I’ve collected standout dot-coms that reflect my commitment to big ideas and bold growth, all showcased here as part of our exclusive branding portfolio.
Branding Packages Available
From startups to multinationals, our branding work has always focused on a single goal: building brands that scale, stick, and sell.
Our special branding program is available to provide notable domain names that can be purchased outright or serve as a starting point for future steps.
Some of these domains have suggested applications, as they were intended as a side business in conjunction with other activities. Others are domains we are selling that have notable items and have never been used.
The FairwayPro platform is expanding from a Divot Simulator product into a complete golf e-commerce platform.
First Divot Simulator – Personal-use FairwayPro
“The right stuff,”
Jimmy Roberts, NBC Sports, during a live Divot Simulator demo at the Accenture Match Play Tournament.
Worldwide Retail Sales.
FairwayPro products on sale at Dick’s Sporting Goods and Roger Dunn, featuring an action looping video.
Commercial Divot Simulator
New commercial versions for golf courses, driving ranges, simulators, and other global venues are being launched in conjunction with the expansion of FairwayPro into an e-commerce platform.
Prototype testing program complete.
FairwayPro E‑Commerce Program
Our current flagship project, FairwayPro, began as an innovative golf training product — the first portable Divot Simulator designed to replicate true turf interaction and help golfers improve swing mechanics anywhere. Building on its nationwide exposure and endorsements from NBC Sports, PGA pros, and Troon Golf, FairwayPro is now expanding into a full-scale digital-first golf equipment and simulator platform.
G*TECH Performance Symbol
Applied to the best products in the performance category, determined by the PGA Pro staff and customers.
Demo E-Commerce Portal — FairwayPro: Ultimate Golf Performance
Unique Affiliation for Rapid Growth
FairwayPro’s next phase is powered by a drop-ship partnership with the world’s largest golf simulator reseller — giving us instant reach and scale without the burden of traditional warehousing or logistics. By combining premium golf gear, training tools, and simulator tech under one trusted brand, we’re creating a single-source golf destination that’s ready to grow fast.
This unique affiliate model is the key to rapid market expansion — letting our partners share in the success of a next-generation e-commerce hub that blends retail credibility with modern affiliate-driven revenue streams.
As the original team behind FairwayPro’s brand identity and go-to-market strategy, we’re now leading its evolution into a complete golf commerce network — with clear design, proven investor materials, and turnkey digital campaigns ready to deploy.
This venture is fully developed and ready to scale, with final tooling and production as the last step to market expansion. We’re offering accredited partners the opportunity to participate in this pivotal stage through a targeted investment covering tooling and manufacturing, in exchange for 30% equity ownership and a first right of refusal to acquire up to full ownership as growth milestones are achieved.
Click the links below to see how you can take part in this opportunity and help drive the next wave of golf innovation.
BrandMob.com (Brand Agency)
BrandMob.com is a modern, ready-to-grow agency platform designed for entrepreneurs or firms looking to build on a proven foundation. Today, we use BrandMob as our active marketing site, so our team can operate under a fresh, universal brand instead of my personal name — while the legacy and performance record of JamesMcFarlin.com remains fully integrated behind it.
This platform carries decades of brand-building expertise, marketing, and PR, from the print age into the digital era, representing a solid track record of launching and scaling iconic brands. For the right new owner or partner, BrandMob.com is a turnkey opportunity to expand an established agency presence with a credible name, real history, and a clear path for growth.
If you’re interested in stepping in — with my continued support as founder, advisor, or creative lead — let’s talk about how BrandMob can become your next big driving engine.
The following domains are available for acquisition. We can provide further services tailored to your specific needs and preferences.
Cinedge.com (Film Categogy)
ChamPenguin.com (ChamPenguin = Champagne + Penguin)
A playful, memorable brand name that mixes sophistication with charm — perfect for anything from bubbly beverages to nightlife promotions, pop culture projects, or premium lifestyle merch. Its lighthearted wordplay makes it stick instantly, and the branding potential is wide open for creative campaigns and fun product lines.
ChamPenguins.com (The ChamPenguin Family)
One idea we love: an animated series featuring the ChamPenguin Family — a flock of Upper East Side penguins navigating the glittering chaos of New York’s high-society party scene. Think satirical, sharp, and wildly relatable as these well-dressed party animals hustle to stay ahead in a world full of backroom deals, rooftop soirées, and East Side antics. The concept is made for brand extensions, social clips, character-driven merch, or even a clever influencer mascot for champagne or lifestyle brands.
BrandedCarWash.com
We know how to turn a simple car wash into a recognizable, profitable brand — because we’ve done exactly that for industry leaders like Shell and Texaco. Our team created branded car wash programs for both, helping them transform everyday fuel stops into reliable destinations for clean cars and added revenue.
Owning BrandedCarWash.com gives you a powerful starting point to do the same — whether that means developing a new car wash franchise, launching a chain of branded locations, building a turnkey licensing program for operators, or offering marketing and identity systems that elevate independent washes under one trusted banner.
You don’t just get a name — you get a platform with proven credibility, room to grow, and the brand playbook to support it. How you scale it is up to you.
WebLSM.com (Web Local Store Marketing)
WebLSM.com is your ready-made platform for local store marketing done right — online. From single-location retailers to national chains, every brand needs hyperlocal outreach, digital tools, and repeat traffic strategies that work at street level.
Owning WebLSM.com positions you to deliver exactly that: a hub for services, software, training, or a subscription-based toolkit for franchisees and independent operators alike. This name is clear, credible, and instantly tells local businesses what you do: Web Local Store Marketing. How you package it — consulting, SaaS, content, or turnkey campaigns — is wide open.
WebSLM.com (Web Social Local Mobile)
WebSLM.com unlocks an innovative, flexible brand for everything Social, Local, Mobile — the three pillars of modern digital marketing. Brands today need to reach customers where they are: on their phones, in their neighborhoods, and across social channels that drive foot traffic and loyalty.
With WebSLM.com, you hold a domain that says it all — perfect for an agency, a platform, or a suite of tools that help small businesses and franchises run integrated Social + Local + Mobile campaigns. It’s broad enough to grow with new technology, and precise enough to convey a clear meaning to marketers, operators, and clients alike.
MotoKomo.com (Moto + Komo — Catchy, Flexible, Digital)
MotoKomo.com is a slick, catchy name for anything that moves — bikes, boards, streetwear, or digital communities built around speed and style. Easy to say, easy to remember, and packed with energy, it’s a name that sticks whether you’re selling lifestyle gear or building an online club for urban riders.
Apparel
A fresh swimwear line called Komotion was initially developed by us and launched at the Miami Swimwear Merchandise Show, where it attracted significant orders from major retailers. Although the product was never produced — Harley-Davidson quickly hired away the apparel designers after seeing the campaign — the concept still has strong potential today.
That same vision can now be reimagined under MotoKomo, a more distinctive brand name that brings fresh energy and versatility to women’s apparel — from swimwear to active lifestyle collections. With Komotion.com taken, MotoKomo is the next evolution — stronger, catchier, and built for the market ahead.
MotoGoLo.com (Moto + Go + Lo — Racing & Winning)
MotoGoLo.com is built for the winner’s circle. With its bold four O’s, this name is eye-catching, easy to chant, and perfect for anything in the racing world — from gear and parts to pro teams, events, or supplier networks.
Whether it’s Go Faster. Go Lower. Go Local. — this brand brings motion, attitude, and winning performance together under one memorable mark. Clean, fast, ready to roar.
ScanGenics.com (Medical, Imaging)
ScanGenics.com — The Power to See More
ScanGenics fuses “Scan” and “Genics” — the science of generating insight through scanning. This brand is tailor-made for innovators in imaging, 3D scanning, or smart sensors — a name that says speed, clarity, and the next generation of scanning solutions. Sharp, sleek, and ready to deliver.
SwingPlanePro.com (Golf Swing Training Product)
Engineered for real-world performance, this swing training aid has already been proven through extensive prototyping and testing by PGA pros. A final engineering review will ensure a market-ready version that’s both durable and easy to use. With this domain and our expertise, we can guide the process of adapting this highly functional, tested design into an affordable, collapsible swing trainer for golfers everywhere.
SlipCord.com (Film title: SlipCord)
A sharp, memorable name built for a sci-fi action thriller where reality hangs by a thread — and the cord slips. In this dream-fueled concept, a single tether to the present unravels, launching the hero through fractured time and shifting worlds. Comes with a written film treatment ready to develop or option. Ideal for studios, streamers, or producers seeking an instant, high-concept hook.
Two Global Icons
SKECHERS began with a vision — and an office in Beverly Hills.
From extensive planning sessions to the brand’s first-ever campaign, our team set the foundation for what would become a global footwear powerhouse. That inaugural campaign included a breakthrough photo shoot in Mexico, captured alongside our Fashion West Magazine spread — a launch that set the tone for SKECHERS’ bold, youthful image and rapid rise.
Following the grand opening of the original Johnny Rockets on Melrose Avenue in Los Angeles, the second Johnny Rockets was installed in Beverly Hills — a testament to our role in helping iconic brands expand their footprint from a single flagship to recognizable destinations worldwide.
Brand Experiences Within Brands
We managed the Shell and Texaco co-branding program in the US, connecting their co-brand partners by implementing in-store local store marketing programs. We took this digital, allowing back-office promotional campaigns tailored for each location.
We introduced a co-branded outdoor program to attract hungry drivers who may also purchase gas or convenience store items in one stop.
Shell FormulaFinish car wash test facility in Tampa, Florida.
Collateral materials for every category — from convenience stores to fast food to corporate capabilities — we produced a full suite of support for both the Texaco and Shell brands.
From Star 21 to RVI: Shaping Iconic Retail Identities
When Shell and Texaco merged their U.S. downstream operations, they chose our team because we had already led Texaco’s nationwide Star 21 program — designing every interior and exterior element that gave the brand its modern, recognizable look. Shell trusted us to carry that same expertise forward with its new Retail Visual Identity (RVI) initiative — overseeing the full U.S. rollout while aligning with their global brand system.
At the same time, we managed the massive transition of 14,000 Texaco sites to the Shell network — coordinating strategy, implementation, and on-the-ground execution for one of the largest retail rebranding projects ever completed in North America.
Texaco’s storied history — once a cornerstone of the motoring world — was absorbed into Shell, preserving its influence within one of the world’s largest energy brands.
Designer Parking Brand and Program Development, PR & Grand Opening
A memorable radio spot inspired Texaco’s brand manager to reach out for our help after his morning freeway commute.
Dorthy Lucey, Channel 2 News, Los Angeles.
A Parking Revolution That Went Viral
What began as a practical solution for a Los Angeles high-rise quickly evolved into the largest airport-adjacent parking business in the U.S. and a pioneer in premium parking services. WallyPark’s “designer parking” debut made national headlines, with coverage on ABC, CBS, NBC, Fox News, and front-page stories in The New York Times, Los Angeles Times, USA Today, The Wall Street Journal, and over 150 other publications.
Remarkably, WallyPark smashed its three-year revenue targets in just three months, setting the stage for explosive growth.
The full story is here:
When we developed WallyPark, we named everything Wally. Below is the WallyDuard and WallyShuttle.
German Manufacturer Backs Global Tanning Salon Marketing
As the agency for sunbed resellers, we developed a new branding identity initiative, shown here, for our client Silver Solarium QDM, and a South American reseller.
For tanning salon stores, our poster photography, advertising, and sales materials are shown below.
Jewelry Retailer Attracts Attention
Developed for Morgan Jewelers, the retailer targets local customers with high-end print materials for direct mailings to affluent local neighborhoods. We designed, photographed, printed, and distributed this for our local Los Angeles client.
The marketing materials we developed for our clients reflect our end-to-end capabilities — from concept development and program design to execution, photography, PR, and beyond. Together, they illustrate the creative and strategic thinking we bring to every brand we help build.
A strong digital footprint is no longer optional — it’s the front line of growth. The right domain name is often the sharpest tool a brand can wield, creating instant recognition and setting the stage for lasting success.
Founder & CEO of FairwayPro
jm@fairwaypro.com
Jim McFarlin
Mobile (best): 310 614-2116
Office 800 908-7676
Brand Development
jm@jamesmcfarlin.com
